The Official DoD Social Media Policy Has Arrived!

It was way back in August 2009 when I blogged a link to the DoD’s “Web 2.0 Guidance Forum,” which was the first time the department had ever solicited direct public feedback before creating a policy.  Well, here we are seven months later and the Defense Department’s social media policy has arrived (press release; PDF of policy).

“This directive recognizes the importance of balancing appropriate security measures while maximizing the capabilities afforded by 21st Century Internet tools,” said Deputy Secretary of Defense William J. Lynn III.

Coming in at a slim nine pages, I think the policy is purposefully broad and supportive of the use of social and other tools throughout the DoD (e.g. “The NIPRNET shall be configured to provide access to Internet-based capabilities across all DOD Components). I was, however, expecting more guidance directed toward individual use of social networks and tools beyond the single paragraph that permits “limited authorized personal use” of gov resources to access social networks in an unofficial capacity. Basically the paragraph says to “employ sound operations security measures (OPSEC) and don’t represent your presence/comments, etc to be “policies or official position of the Department of Defense.”

Need some time to fully digest, but glad to see the policy finally being pushed out.

Another thing to note was that both Price Floyd and DefenseGov’s twitter streams were dedicated today to not only pushing out links to the policy, but to publishing snippits of the policy itself in tweets, highlighting key points. I think that’s a cool way to approach messaging through the Twitter channel vs simply linking to the policy itself. The DoD also posted the policy on SlideShare and opened a conversation around the policy in a blog post on their social media hub. Nice to practice what you preach.

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